San Francisco’s Business Council on Climate Change recent learnt about using gaming techniques to drive engagement in sustainable behaviour. Members of the 130 strong council gathered on August 25th to hear speakers Bryce William, Director of Wellvolution at Blue Shield of California, Leilani Latimer, Director of Sustainability at Sabre Holdings , Belis Aksoy, Social Media Marketing Manager at SunPower , and CEO of RideSpring Paul McGrath advocate strongly for using ‘gamification’ techniques to perpetuate employee and consumer sustainable behavioural change.
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